| 网络购物中消费者后悔应对策略的维度与量表 |
投稿时间：2015-10-27 修订日期：2015-10-27  点此下载全文 |
| 引用本文： |
| 摘要点击次数: 743 |
| 全文下载次数: 0 |
|
| 基金项目:国家自然科学基金项目（面上项目，重点项目，重大项目）;中国博士后科学基金 |
|
| 中文摘要:在现实中，消费者经常会因网络购物而后悔。然而，关于消费者会如何应对该情境下后悔的研究却很少。基于消费者应对策略理论，采用规范的量表开发流程，对网络购物中消费者后悔应对策略的维度与量表进行了探索。结果表明，其维度应该是计划解决、表达应对、心理摆脱与坦然接受，而表达应对又包括网下的寻求社会支持以及网上表达应对（网上寻求安慰和社交平台诉说）。同时，设计开发出具有良好信度与效度的测评量表。该研究丰富了消费者应对策略理论，并对网商进行消费者后悔管理有启示。 |
| 中文关键词:网络购物 消费者后悔 应对策略 维度构成 量表开发 |
| |
| The dimension and scale of consumer regret’s coping strategies in online shopping |
|
|
| Abstract:In reality, consumers often regret because of online shopping. However, there are too few researches about how to deal with the regret. Based on the consumer coping strategies’ theory, by the standard scale development process, this paper explored the dimension and scale of consumer regret’s coping strategies in online shopping. Results show that the dimension contains planful problem-solving, expressive support seeking, mental disengagement, acceptance, but expressive support seeking also contains seeking social support and online expressive support seeking (online consolation seeking and social platform telling). Meantime, developed the assessment scales with the good reliability and validity. The research enriches the consumer coping strategies’ theory, and has very good enlightenment for vendors managing consumer regret. |
| keywords:online shopping consumer regret coping strategies dimension structure scale development |
| 查看全文 查看/发表评论 下载pdf阅读器 |
