| 高校学报走向市场的困扰与策略 |
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| 引用本文：熊楚才.高校学报走向市场的困扰与策略[J].湖南大学学报社会科学版,2001,(1): |
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| 熊楚才 |
| 湖南农业大学学报编辑部!湖南长沙，410128 |
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| 中文摘要:审视了高校学报在经营上靠“皇粮”生存 ,靠内稿供养 ,靠职称论文创收 ,靠校际交换扩大发行的四大误区 ,揭示了高校学报有限的发展空间 ,提出了以学术质量求生存 ,以科技服务求支持 ,以社会效益求发展的经营理念与市场运作机制的构建思路 |
| 中文关键词:高校学报,经营理念,市场运作,发展策略 |
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| Difficulties and Countermeasures regarding Market Orientation of College''''s Journal |
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| Abstract:Four problems in the management of college of journal are discussed in this paper, including the acquirement of fund from college and contribution fee from the contributors within college, making money from the contribution fee of the manuscripts used for |
| keywords:college journal,new ideas on management,market mechanism,promoting scholastic level |
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