| 大学校报应强化策划意识提高策划水平 |
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| 引用本文：罗仲尤,栾永玉.大学校报应强化策划意识提高策划水平[J].湖南大学学报社会科学版,2002,(2): |
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| 罗仲尤 栾永玉 |
湖南大学党委宣传部 湖南长沙410082
(罗仲尤)
，湖南大学党委宣传部 湖南长沙410082(栾永玉)
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| 中文摘要:高校报只有增强策划意识 ,提高策划水平 ,依靠独具特色的策划 ,依靠群体智慧 ,依靠思维的前瞻性 ,准确定位 ,推出名牌栏目 ,搞好深度报道 ,才能走出跨越式的发展之路 |
| 中文关键词:校报,策划,定位,深度报道,名牌栏目 |
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| University Newspaper Should Strengthen the Sense of Strategy-making and Upgrade the Level of Strategy-making |
| LUO Zhong you LUAN Yong yu |
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| Abstract:Only when the university newspaper sticks to strengthening the sense of strategy making and upgrading its strategy making level, depends on its unique strategy making, the united wisdom, the sense of looking forward, accurate positioning, pushing forwa |
| keywords:University newspaper,strategy making,positioning,thorough going report,famous brand columns |
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