| 汽车行业渠道激励、满意、绩效关系的实证研究 |
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| 引用本文：李平，周玉瑶，刘翠华.汽车行业渠道激励、满意、绩效关系的实证研究[J].湖南大学学报社会科学版,2011,(1):66-70 |
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| 中文摘要:在文献研究的基础上构建了渠道激励—渠道满意—渠道绩效关系模型，并以146家汽车经销商为实证样本，采用因子分析、回归分析检验了模型的假设关系。研究发现：渠道激励不能直接影响渠道绩效，但可以通过渠道满意而间接影响渠道绩效；渠道满意既直接影响渠道绩效，也是渠道激励和渠道绩效发挥作用的中间环节。 |
| 中文关键词:汽车行业 渠道激励 渠道满意 渠道绩效 |
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| Empirical Study on the Relationship among Channel Incentive，Channel Satisfaction & Channel Performance of Automobile Industry |
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| Abstract:In order to confirm the correlation among channel incentive, channel satisfaction and channel performance, this paper built up a model of channel incentive, channel satisfaction and channel performance through literature review. To test hypotheses of the model, data were collected from 146 in automobile companies China, and CFA and RA were also used. Findings were as follows: first of all, channel incentive can not affect channel performance directly, but affect channel performance indirectly through channel satisfaction; moreover, channel satisfaction not only influence channel performance directly, but also is the link of channel incentive to affect channel performance. |
| keywords:automobile industry channel incentive channel satisfaction channel performance |
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