| 基于IPA方法的韶山红色旅游区精品化研究 |
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| 引用本文：何蔓莉，许春晓，许杰兰，田媛.基于IPA方法的韶山红色旅游区精品化研究[J].湖南大学学报社会科学版,2011,(3):118-122 |
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| 中文摘要:韶山是经典的红色旅游区，旅游业发展已经取得了明显成绩，研究韶山红色旅游区的精品化问题具有显著意义。打造精品红色旅游区，根本是提升旅游者满意度。通过归纳相关研究成果，提炼出28条满意度测评语句，采用问卷调查方法获得基础数据，运用IPA方法就旅游者对韶山红色旅游区各要素的重要性与满意度进行分析，明确了继续保持、努力过头、低优先级和重点改进四类性质的要素，按照轻重缓急的原则提出优化提升方案，保证韶山红色旅游区精品化顺利实现。 |
| 中文关键词:IPA方法 红色旅游精品 韶山红色旅游区 |
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| A Research on Realizing the Superiority of Shaoshan Red Tourism Region Based on IPA Analysis |
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| Abstract:Shaoshan is a classic red tourism region , which has made obvious achivements , studying on realizing the superiority of Shaoshan red tourism region have profound significants, the root is to promote the tourists' satisfaction. By generalizing the related research achievements, we extracts 28 sets of satisfaction evaluation statements, using questionnaire methods to obtain basic data, then based on the methods of IPA analysis ,we survey the importance and satisfaction of tourists in the 28 sets of statements of Shaosha red tourism region , eventually four kinds of elements were concluded: maintain area、overshoot area、low priority area and key improvement area, different management strategies were applied to ensure the smooth realization of Shaoshan red tourism region. |
| keywords:IPA Red tourism of superiority Shaoshan red rourism region |
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