长沙国际文化名城建设与会展节事创新
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引用本文:王佩良.长沙国际文化名城建设与会展节事创新[J].湖南大学学报社会科学版,2011,(4):119-124
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作者单位
王佩良 (湖南商学院 旅游管理学院湖南 长沙410205) 
中文摘要:长沙建设国际文化名城,是按现代理念经营城市、落实科学发展观的战略举措。会展产业因其特殊的功能在国际文化名城建设中大有作为。通过深入挖掘湖湘文化,举办系列国际性节事活动,有利于提升长沙的国际知名度、美誉度和竞争力,推进国际文化名城建设。
中文关键词:长沙  国际文化名城  节事  湖湘文化
 
On Changsha’s Construction of International Cultural City and its Festival Innovation
Abstract:To construct Changsha as an international cultural city is a strategic countermeasure under modern and scientific developing concept. Because of its special function, MICE industry can play an important role in constructing Changsha to an international cultural city. Holding a series of international festivals through deeply mining Huxiang culture, can enhance Changsha’s international popularity, reputation, competitiveness, and promote its construction of international cultural city.
keywords:Changsha  international cultural city, festival, Huxiang culture
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