新媒体时代传统媒介融合渠道与路径选择——以《华尔街日报》为例

张利平

新媒体时代传统媒介融合渠道与路径选择——以《华尔街日报》为例

引用本文：张利平.新媒体时代传统媒介融合渠道与路径选择——以《华尔街日报》为例[J].湖南大学学报社会科学版,2013,(1):156-160

摘要点击次数: 1046

全文下载次数: 97

作者	单位
张利平	（武汉大学新闻与传播学院，湖北武汉430073）

中文摘要:在新媒体时代，传统媒体大多陷入发行量骤减、广告业务急剧下滑等行业困境。传统媒体的衰退源于新媒体，出路也同样只在于与新媒体的融合。作为美国传统媒介代表之一的《华尔街日报》在2008年金融危机中逆势而上，自2009年成为美国发行量最大的报纸，其骄人业绩源自于能顺应时势，勇于迎接新媒体带来的机遇和挑战，探索报业媒介融合之道。《华尔街日报》的成功媒介融合战略向我们启示，新媒体时代的传统媒介应该立足于与新媒体的内容融合、终端融合和经营渠道融合。

中文关键词:《华尔街日报》媒介融合内容融合新媒体

Study on the Media Convergence Approaches of the Wall Street Journal

Abstract:In the new media era, the traditional media industry, especially the newspaper empire of America has sharply declined in both circulation and advertising income. The decline of newspaper originated from the new media, and the way out also lies in its convergence with the new media. The Wall Street Journal rose in 2008 financial crisis against the tide and became the No. 1 newspaper with the largest circulation in USA in 2009, which is the reward of its courage to embrace the chance and challenges offered by the new media and to explore media convergence approaches. A study on the media convergence approaches of the Wall Street Journal could enlighten the traditional media organizations to embark on media convergence with the new media which falls into three categories: content convergence, terminal convergence and operational channel convergence.

keywords:the Wall Street Journal media convergence content convergence new media

查看全文 查看/发表评论 下载pdf阅读器