| 欲望消费与话语霸权 |
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| 引用本文：李琦，谭瑶姬.欲望消费与话语霸权[J].湖南大学学报社会科学版,2014,(4):156-160 |
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| 中文摘要:当今大众媒介暗合并助推着消费主义文化的盛行，“剩女”沦为宣传消费与制造欲望的工具，男性霸权意识乃是其间经久不衰的文化原动力。通过深入解读近年来的“剩女”题材电视剧，我们不难发现，电视媒介努力建构的姿态各异的“剩女”形象实则映射出现实生活中大龄未婚女性的生存困境，女性仍处于男权中心话语的外围，消费文化视阈下女性的自立只不过是男权文化遮蔽下的虚幻图景而已。 |
| 中文关键词:电视剧 “剩女” 消费文化 女性主义 媒介建构 |
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| The Consumption of Desire and Hegemonic Discourse：The Image Interpretation of Leftover Lady of TV Drama |
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| Abstract:Under the stimulation of today's mass media pushed forward the popularity of consumerism culture,“Leftover Lady”became the tool of promoting consumption and producing desire. Male hegemony consciousness is the enduring cultural motive force. Through analyzing the TV text to the“leftover women”image structure in recent years，we know that TV media which endeavor to create the forms of the“Leftover Lady”images shows unmarried woman's present situation in a real life. Woman is still in the periphery of the male-centered discourse. From the perspective of consumer culture，the independence of woman is an unreal picture that is only under the cover of the patriarchal culture. |
| keywords:TV drama leftover lady the consumption culture feminism media construction |
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