| 论马拉松运动的符号价值生产及其生态链建构 |
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| 引用本文：孙高峰,王炳炎.论马拉松运动的符号价值生产及其生态链建构[J].湖南大学学报社会科学版,2019,(2):82-87 |
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| 中文摘要:通过文献研究法、社会学研究法、政治经济学研究法考察马拉松运动，就会发现该运动的荣誉是马拉松运动痛感文化和禁欲主义的成果，它因为很强的仪式感，成为自我超越并有益于社会发展的标志；在当下中国马拉松运动中，这些供人膜拜的经典符号价值，赋予了身份识别、社会转型认同的新含义；随着体育产业化改革，马拉松运动在经济资本、文化资本和权力资本的综合作用下再符号化，体现出马拉松符号的商业化、娱乐化、空间固化的特征；当下形成的马拉松产业链，体现出二元对立属性，重视马拉松的经典符号价值，构建全新的运动生态链，培育正确的“马拉松精神”，对于该运动的健康发展意义重大。 |
| 中文关键词:符号价值 后奥运时代 马拉松周期 马拉松精神 |
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| On the Production of Symbolic Value and the Construction of Ecological Chain in Marathon Sports |
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| Abstract:Through literature research, sociological research and political economic research, it is found that the honor of the marathon is the result of pain culture and asceticism. Because of its strong sense of ceremony,it is becoming a symbol of self-transcendence and it is beneficial to social development; in the current Chinese marathon sports, these classic symbols for worship have given a new meaning to identity identification and social transformation identity; with the reform of sports industrialization, Marathons are symbolized under the combined action of economic capital, cultural capital and power capital, reflecting the characteristics of commercialization, entertainment and space solidification of marathon symbols. It is of great significance for the healthy development of this sport to embody the dual opposites, it attaches importance to the classic symbolic value of marathon, constructs a brand new ecological chain of sports, and cultivates the correct "Marathon Spirit". |
| keywords:symbolic value post olympic era the economic marathon cycle marathon spirit |
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