新媒体文艺产业化的动势及其意义
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引用本文:欧阳友权1,严立刚1,2.新媒体文艺产业化的动势及其意义[J].湖南大学学报社会科学版,2020,(4):149-154
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欧阳友权1,严立刚1,2 (1.中南大学 文学与新闻传播学院湖南 长沙 4100832.湖南工业大学 法学院 湖南 株洲 412007) 
中文摘要:新媒体文艺产业化的动势主要体现为:收费阅读成为网站盈利的主要模式、全版权运营新形式已然形成,广告收费成为重要来源。实现新媒体产业化,就要正确把握新媒体产业链流程、合理化解技术与人文的冲突以及追求内容精品化。新媒体文艺产业化促进了艺术的多元化、丰富了文艺的选择性、促成了文艺的最大效益化并有助于增强文艺作品的吸引力。产业化的过程应避免市场法则过分操纵文艺,要实现文艺滤选的严谨化,注重文艺的多样性,促进新媒体文艺健康繁荣发展。
中文关键词:新媒体文艺  产业化  动势
 
The Trend and Significance of the Industrialization of New Media Literature and Art
Abstract:The trend of the industrialization of new media literature and art is mainly reflected in the following: paid reading has become the main mode of website profit, a new form of full copyright operation has been formed, and advertising fees have become an important source. To realize the industrialization of new media, we must correctly grasp the process of the new media industry chain, rationally resolve the conflict between technology and humanities, and pursue the quality of content. The industrialization of new media literature and art has promoted the diversification of art, enriched the choice of literature and art, contributed to the maximum benefit of literature and art and helped to enhance the attractiveness of literature and art works. The process of industrialization should avoid excessive manipulation of literature and art by market rules. It is necessary to achieve rigorous selection of literature and art, to pay attention to the diversity of literature and art, and to promote the healthy and prosperous development of new media literature and art.
keywords:new media literature and art  industrialization  momentum
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