5G时代跨屏收视测量标准的融合进路
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引用本文:黄 金.5G时代跨屏收视测量标准的融合进路[J].湖南大学学报社会科学版,2020,(4):155-160
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作者单位
黄 金 (中国政法大学 光明新闻传播学院北京 100088) 
中文摘要:5G时代将加速实现受众跨屏视频观看习惯的养成,旧收视率测量体系不能满足当前大视频行业的发展需要,急需建立新的“通行货币”。成本和技术手段可以达成跨屏测量的数据融合,但行业竞争所导致的数据壁垒是测量标准迟迟无法制定的根本原因。本研究基于未来5G应用的政策基础性构架或许可为跨屏收视测量提供解决的制度路径。
中文关键词:5G  收视测量  跨屏测量  第三方监管
 
Convergent Approach to Cross-screen Audience Measurement in 5G Era
Abstract:5G era audience will be used to watch videos on different screens. Audience rating measurements are not fit for all video streaming industry. A new  currency of video market  should be set up. The solutions to data fusion rely on the cost reduction and technological developments. However, data barriers among market players bring difficulties to measurement criterions.Chinese governments should make progress on systematic issues of cross-screen video audiences’ measurement when they are working on 5G policy framework.
keywords:5G  rating measurement  cross-screen audience measurement  the third-party supervision
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