抗战时期中国共产党国际形象塑造的历史考察
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引用本文:刘克利,冯誉萱.抗战时期中国共产党国际形象塑造的历史考察[J].湖南大学学报社会科学版,2021,(2):1-8
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刘克利,冯誉萱 (湖南大学 马克思主义学院湖南 长沙 410081) 
中文摘要:“大革命”失败后,由于国民党的长期封锁和“匪化”宣传,中共在国际上的形象扑朔迷离、面貌模糊。西方世界关于中共的认识,几乎都是来自国民党的官方宣传,认为中共与中国社会普遍存在的土匪和流寇并无区别。抗战爆发后,中国共产党人受到斯诺《红星照耀中国》一书启发,开始实施更加主动的对外宣传举措,积极突破国民党的消息封锁,撕掉污名化的“土匪”标签,向西方世界展示土地革命者和新民主主义革命政党形象,成功实现了形象修复和再造,并赢得了越来越广泛的同情和支持,对欧美此后的对华外交政策产生深远影响。党在这一时期国际形象建设,在今天仍有积极的历史借鉴意义。
中文关键词:中国共产党  国际形象  形象塑造
 
On CPC Reshaping its International Image during the Anti-Japanese War
Abstract:After the failure of the Great Revolution in China (1924-1927), the Communist Party of China (CPC) was known by the international society as an obscure and blurred image because of Kuomintang’s long-term blockade policy and propaganda to banditize the CPC.As a result, the Western world, who knew the CPC almost according to the official propaganda of the Kuomintang, believed that the Communist Party behaved like the bandits and gangsters in China. After the outbreak of the Anti-Japanese War, the Chinese Communists, inspired by Snow's book Red Star Over China, began the external publicity with more active measures, proactively breaking through the news by Kuomintang, getting rid off the stigmatized bandit label, and showing the Western World the glorious image of China’s land revolutionaries as well as the New Democratic Revolutionary Party. Finally, the CPC successfully completed the reshaping and reconstruction of its image, and won more and more sympathies and supports, which exerted a profound impact on foreign policies of Europe and the United States towards China.
keywords:the Communist Party of China  international image  image shaping
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