| Abstract:Under the trend of intelligent media, content technology has promoted in-depth intelligent changes in the entire process of information collection, production, distribution, reception, and feedback. At the same time, content technology has spawned new formats, applications and services. The relationship between humans and intelligent machines has changed from human-machine collaboration to human-machine symbiosis and human-machine fusion.The relationship pattern has also changed from the dual opposition subject to the complex common subject. The ethical issues of intelligent communication derived from this pose a challenge to the orderly development of the new existence form of human society. The reexamination of the value rationality and public interest of science and technology can provide an effective way to alleviate the ethical problems in the process of data use, algorithmic logic and information control. In practice, technology should be used and improved rationally, so as to build a harmonious relationship between environment, society, humans and machines. |
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