“意象传播”刍议
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引用本文:宋湘绮,江思颖.“意象传播”刍议[J].湖南大学学报社会科学版,2022,(4):154-160
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宋湘绮,江思颖 (中南大学 文学与新闻传播学院湖南 长沙 410006 ) 
中文摘要:“诗与远方”之所以成为人们的渴望,是因为人的生命是有限的。诗性是“人”突破有限,向往无限的一种超越性本能,诗意是人的诗性生命体验到的意义、价值和梦想。意象是诗意的载体,意象传播的实质是诗性传播。意象中包含的意境具有“合乎自然”“邻于理想”两个重要维度,在原则和目标上把握了传播的起点、结构和导向,有效控制了传播意图,更利于人的生存与发展。意象传播有限中蕴含无限,开放中有约束,形象生动,以在场之物召唤不在场之物,通过意会感知,传播者和接受者在意象流通中意识到自我、自然和自由的同一性,在意象创造和再创造的互动中活泼交流,“神用象通”,春风化雨,在诗意中抵达传播的最高境界,值得孜孜以求。
中文关键词:意象传播  意会感知  意义空间
 
A Discussion on “Image Transmission”
Abstract:“Poetry and the distance” has become people’s desire because human life is limited.Poetry is a transcendence instinct that “man” breaks through finiteness and yearning for infinity. Poetry is the meaning, value, and dream experienced by human’s poetic life. Imagery is the carrier of poetry, and the essence of imagery propagation is poetic propagation. The artistic conception contained in the image has two important dimensions of “in accordance with nature” and “adjacent to ideal”. It grasps the starting point, frame and guidance of communication in principle and goal, effectively controls the intention of communication, and is more conducive to the survival and development of people. The limited spread of imagery contains infinity, and the openness has constraints, and the image is vivid. The presence of objects summons the absent, the communicator and the receiver realize the identity of self, nature, and freedom in the circulation of the image. Lively exchanges in the interaction of image creation and re-creation, “God uses image communication”, spring breeze transforming rain, reach the highest state of communication in poetry, it is worthy of diligence.
keywords:image transmission  perception and perception  open meaning space
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