影响数字阅读适配认同因素的实证研究

刘 果; 闫国红

影响数字阅读适配认同因素的实证研究

引用本文：刘果，闫国红.影响数字阅读适配认同因素的实证研究[J].湖南大学学报社会科学版,2023,(3):149-155

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作者	单位
刘果，闫国红	（湖南师范大学新闻与传播学院，湖南长沙 410082）

中文摘要:场景语境为数字阅读内容设计提出适配的新要求，主要表现在对读者所处时空（所在）、阅读习惯与偏好（所想）、阅读任务（所为）的适配。读者对基于以上三个维度设计的内容是否产生适配认同，是检验适配效果的重要标准，这种认同可以促生持续的阅读意愿和行为。实证研究表明，读者性别、年龄、学历、职业四组个体特征因素均与其数字阅读适配认同显著相关。每组因素下的组间差异导致了数字阅读适配认同程度的不同，并呈现出一定的规律性特征。

中文关键词:适配认同所在所想所为

An Empirical Study on the Factors Influencing the Adaptive Identity of Digital Reading

Abstract:The adaptability of readers’ time and space, reading habits and preferences, and reading tasks are primarily reflected in scene contexts, which introduces the new criteria for digital reading content design. The willingness of readers to adapt to content created using the three characteristics above is not only a significant criterion for determining the adaption effect, but it can also encourage continued reading intention and behavior. Gender, age, educational background, and occupation of readers are all found to be strongly connected with their digital reading adaptation identification in the empirical investigation. Under each set of parameters, inter-group variances lead to varying degrees of digital reading adaption, which follow a predictable pattern.

keywords:willingness of adaptation readers’ time and space reading habits and preferences reading tasks

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