元宇宙时代提升中华文化对外传播力的策略
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引用本文:刘红玉1,兰甲云2.元宇宙时代提升中华文化对外传播力的策略[J].湖南大学学报社会科学版,2023,(3):156-160
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刘红玉1,兰甲云2 (1.湖南大学 马克思主义学院湖南 长沙 410082 2. 湖南大学 岳麓书院湖南 长沙 410082) 
中文摘要:元宇宙时代的文化传播具有辐射范围广、传播速度快、影响力增强、互动黏性高等特点,给中华文化对外传播带来诸多机遇与挑战。抢抓机遇、提升中华文化对外传播力,必须加强顶层设计、加快组建元宇宙文化创新战略联盟;构建具有鲜明中国特色的多元协同传播体系,形成中华文化对外传播的强大合力;溯源中华民族的文化根脉,将中华文化的精神标识、世界价值提炼和展示出来,打造文化品牌,着力提高中华文化感召力。
中文关键词:元宇宙  提升  中华文化对外传播力
 
The Strategy of Promoting the External Dissemination of Chinese Culture in the Meta-universe Era
Abstract:The cultural dissemination in the era of the meta-universe has the characteristics of wide radiation range, rapid propagation speed, enhanced attraction and high interactive stickiness. The external communication of Chinese culture is faced with many opportunities and challenges. In order to grasp the opportunity, and enhance the ability of Chinese culture to communicate with the outside world, we must strengthen the top-level design, accelerate the formation of a strategic alliance for cultural innovation in the meta-universe, and construct a multi-dimensional coordinated communication system with distinctive Chinese characteristics, to form a strong joint force in the external dissemination of Chinese culture, trace the cultural roots of the Chinese nation, refine and display the spiritual signs and world values of Chinese culture, build cultural brands and enhance the appeal of Chinese culture.
keywords:meta-universe  promotion  Chinese culture external dissemination
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