| Abstract:The complexity of the digital economy has led to numerous consumer disputes, and the protection of consumer in the digital economy by the competition law not only conforms its legislative goals and functional requirements, but also has theoretical foundations such as substantial justice theory, consumer benefit standard theory, and consumer ultimate conception. However, there are still many problems in the protection of consumer rights in the digital economy by Chinese competition law at present, such as the lack of consumer interest standard, the lack of unified law enforcement institution,and the lack of direct consumer protection rules. It is necessary to draw on the advanced experience of foreign countries such as consumer class action system, public interest litigation system, and consumer damage compensation right of action, in order to modify and improve the Chinese Interim Provisions on Anti-Unfair Competition in the Internet, clarify the legislative conception and the principle of interest balance of directly protecting consumer rights in digital economy, clarify and optimize the consumer interest standards for judging unfair competition behaviors in the Internet, clarify that the consumer association is the competition law enforcement agency, formulate rigid measures for competition law enforcement,establish and improve the consumer class action system and public interest litigation system, and issue the Chinese Law on Anti-Unfair Competition in the Internet, so as to practically protect the legislative rights of consumer in digital economy. |
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