框架悬置：传播场景中的邀请修辞及其叙事观念

刘涛

框架悬置：传播场景中的邀请修辞及其叙事观念

引用本文：刘涛.框架悬置：传播场景中的邀请修辞及其叙事观念[J].湖南大学学报社会科学版,2025,(3):138-150

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作者	单位
刘涛	（暨南大学新闻与传播学院，广东广州 510632）

中文摘要:邀请修辞的出场目的是克服传统修辞观念中的“劝服”模式，以创设一种平等的交流关系，使得接受者能够自由且自主地建构意义，尤其是实现与修辞者的共同理解。在文本实践中，传统修辞学之“劝服”功能得以实现的主要符号实践是框架装置的生产，即修辞者的叙事意图被悄无声息地植入文本内部，形成一定的框架装置，以此激活并引导接受者的认知框架。因此，为解决邀请修辞在传播场景中的“落地”问题，一种行之有效的修辞路径便是框架悬置，即将修辞框架从文本叙事中剥离出去，代之以事实框架的生产实践，以形成一个事实的而非话语的、自然的而非修饰的、即兴的而非预置的现实呈现模式。框架悬置的叙事策略主要有二：一是框架干预，即基于零度叙事理念，控制主体意图在文本中的暴力入侵；二是框架整合，即基于开放叙事理念，对作者意图和受众意图加以统合，创设一个开放的、对话的文本语义和实践空间。在具体的邀请修辞实践中，框架悬置需要同步考虑框架透明性问题。

中文关键词:邀请修辞框架装置框架悬置零度叙事框架整合框架透明性

Framing Suspension: Invitational Rhetoric and Its Narrative Approach in Communication

Abstract:The purpose of invitational rhetoric is to overcome the “persuasion” mode in traditional rhetoric, so as to create an equal communication relationship, so that the recipient can freely and autonomously construct meaning, especially achieve a common understanding with the rhetor. In text practice, the main semiotic practice realize the “persuasion” function of traditional rhetoric is the production of framing devices, that is, the narrative intention of the rhetor is implanted into the text to form a certain framing device, so as to activate and guide the cognitive framing of the recipient. Therefore, in order to apply invitational rhetoric to the communication context, an effective rhetorical method is to create framing suspension, that is, to strip the rhetoric framing from the text narrative and replace it with the production practice of the factual framing to form a factual rather than discursive, natural rather than modified, improvisational rather than preset reality presentation mode. There are two narrative strategies for framing suspension: one is framing intervention, that is, based on narrative degree zero to control the invasion of the rhetor’s intention in the text; the other is framing integration, that is, based on open narratives to integrate the author’s intention and the audience’s intention to create an open and dialogical text semantics and practice space.In specific invitational rhetoric practices，framing suspension must simultaneously address the issue of framing transparency.

keywords:invitational rhetoric framing device framing suspension narrative degree zero framing integration framing transparency

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