观念的图像化:中华民族共同体意识的视觉修辞分析
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引用本文:张媛.观念的图像化:中华民族共同体意识的视觉修辞分析[J].湖南大学学报社会科学版,2025,(3):161-168
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作者单位
张媛 (西安交通大学 新闻与新媒体学院陕西 西安 710049) 
中文摘要:图像作为一种多模态文本是有效推进铸牢中华民族共同体意识的重要载体,中华民族共同体意识的图像符号在图像框架的类型化传递和重复表达中,依托表征、转喻、隐喻等图像语法的多维互动,不断形成、重塑和积淀着能够引发共鸣并产生中华民族共同体认同的视觉图像体系。通过图像表征、转喻和隐喻传情达意,化理性为感性,通过具体、直观、可感知、可识别的视觉图像来化抽象为具象,最终助力铸牢中华民族共同体意识。
中文关键词:中华民族共同体意识  图像符号  图像框架  图像语法  视觉修辞
 
Image of Ideas: A Visual Rhetorical Analysis of the Sense of Community for the Chinese Nation
Abstract:As a multi-modal text, image serves as an essential carrier for effectively enhancing the sense of community for the Chinese nation. The symbolic imagery of this sense is continuously formed, reshaped, and enriched through typified transmission and repetitive expression within image frameworks. This process relies on the multidimensional interaction of visual grammars such as representation, metonymy, and metaphor, thereby constructing a visual imagery system capable of evoking emotional resonance and fostering identification with the Chinese national community. Through the emotional and semantic conveyance enabled by visual representation, metonymy, and metaphor, these images transform rational concepts into emotional experiences, rendering abstract ideas concrete, perceptible, and recognizable. Ultimately, this process contributes to the sense of community for the Chinese nation.
keywords:the sense of community for the Chinese nation  image symbol  image frame  image syntax  visual rhetoric
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