组态视角下文化类节目的内容创新模式与传播要素研究

范明献; 郭青

组态视角下文化类节目的内容创新模式与传播要素研究

引用本文：范明献，郭青.组态视角下文化类节目的内容创新模式与传播要素研究[J].湖南大学学报社会科学版,2025,(6):161-169

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作者	单位
范明献，郭青	（中南大学人文学院，湖南长沙 410083）

中文摘要:以38个典型文化类节目为研究对象，采用模糊集定性比较(fsQCA)的方法，提出文化类节目的“内容”与“传播”双重比较分析模型，从“内容”与“传播”双重维度探究文化类节目传播效果影响因素组合路径。研究发现：文化类节目传播效能的影响因素具有“多因并发”的复杂性，相较于传播要素，内容创新是节目发展的核心竞争力，基于六条微观组合路径提炼出三种影响因素组合类型，分别为开放创新主导下的明星效应驱动型、多重内容创新模式主导驱动型、内容创新-传播要素并驾驱动型。

中文关键词:文化类节目内容创新模式传播要素组合路径

A Study on the Content Innovation Models and Communication Elements of Cultural Programs from the Perspective of Configuration

Abstract:Taking 38 representative cultural programs as research objects，a dual-dimensional comparative analysis model of “content” and “communication” for cultural programs is proposed. Using the fuzzy-set qualitative comparative analysis (fsQCA) method，the study explores the combined pathways of factors influencing the communication effectiveness of cultural programs from these two dimensions.Findings reveal that the influencing factors of communication efficacy of cultural programs exhibit a “concurrent multiplicity of causes”，with content innovation serving as the core competitive advantage for program development compared to communication elements. Based on six micro-level combination pathways，three types of influencing factor combinations are extracted,namely the celebrity effect-driven type dominated by open innovation，the multiple content innovation modes as the leading driving force，and content innovation-communication elements driving in parallel.

keywords:cultural programs content innovation models communication elements combined paths

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