数智时代中国式现代化话语叙事的路径探析
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引用本文:张坤,范张欣.数智时代中国式现代化话语叙事的路径探析[J].湖南大学学报社会科学版,2026,(3):1-7
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作者单位
张坤,范张欣 (湖南大学 马克思主义学院,湖南 长沙 410082) 
中文摘要:话语叙事不仅是传递信息与事实阐释的核心载体,更是社会主体认知世界、改造世界的关键中介。置身于数智化技术革新与数字文明转型的时代语境,中国式现代化话语叙事既肩负着坚持马克思主义立场观点、凝聚国内社会价值共识、争夺国际话语权主导地位的核心使命,亦面临着传播场域去中心化、信息接收茧房化、公共表达娱乐化、受众认知算法规训、全球传播数字霸权等多重现实困境。立足新时代传播境遇、实践场域与发展要求,应从叙事主体、叙事客体、叙事内容、叙事方式与叙事环境五大维度实施系统性建构与协同性优化,全面增强中国式现代化话语叙事的公信力、内化力、渗透力、亲和力与凝聚力,从而为中国式现代化的全面推进与纵深发展提供坚实的话语支撑与精神动能。
中文关键词:数智时代  中国式现代化  话语叙事
 
Exploring the Discourse Narrative Path of Chinese Modernization in the Digital and Intelligent Era
Abstract:Discourse narrative is not only a core carrier for conveying information and interpreting facts, but also a crucial medium for social subjects to perceive and transform the world. In the era of digital and intelligent technological innovation and digital civilization transformation, the discourse narrative of Chinese modernization shoulders the core mission of adhering to Marxist positions and perspectives, fostering domestic social value consensus, and striving for a dominant position in international discourse power. However, it also faces multiple practical dilemmas such as the decentralization of communication fields, the cocoonization of information reception, the entertainmentization of public expression, algorithmic discipline of audience cognition, and digital hegemony in global communication. Based on the communication context, practical field, and development requirements of the new era, it is necessary to implement systematic construction and collaborative optimization in five dimensions: narrative subject, narrative object, narrative content, narrative method, and narrative environment. This will comprehensively enhance the credibility, internalization, penetration, affinity, and cohesion of the discourse narrative of Chinese modernization, thus providing solid discourse support and spiritual momentum for the comprehensive promotion and in-depth development of Chinese modernization.
keywords:the digital and intelligent era  Chinese modernization  discourse narrative
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